Table of Contents

vi Foreword
ix Introduction
x Giving credit where credit is due
xi Make an impact!
1 Why should you care?

Part I: What is an impact map?

5 Goal
7 Actors
9 Impacts
11 Deliverables
14 Example: online gaming
15 Example: financial transaction processing

Part II: The role of impact maps

18 Three key roles
20 Impact maps solve common problems
22 Delivering business goals, not just features
24 Setting measurable objectives
26 Adaptive planning
28 Iterative delivery
30 User stories
32 Design thinking
34 Effective meetings
35 Switch from cost to investment

Part III: Creating an impact map

38 Preparation step 1: discover real goals
40 Preparation step 2: define good measurements
42 Preparation step 3: plan your first milestone
46 Mapping step 1: draw the map skeleton
48 Mapping step 2: find alternatives
50 Mapping step 3: identify key priorities
52 Mapping step 4: earn or learn
56 Fitting measurements into the map
58 Rinse and repeat
62 Typical organisational mistakes
64 Typical facilitation mistakes
66 Typical mapping mistakes